everything you need to know about saving time and making money with Ai - as a 50+ female entrepreneur
Whether you consider yourself an AI expert, or a newbie who hasn’t even cracked open ChatGPT, here’s a VERY comprehensive outline, and some very useful prompts that will save you time and make you money! You’ll want to bookmark this article. (And yes - the first draft of this article and the image above were created using Magai and several of it’s incuded AI platforms.)
AI for Your Second Act: A Practical Playbook for Executive Women Becoming Entrepreneurs
"AI is not going to take your job. Somebody using AI is going to take your job." — Dustin Stout
Ouch! Now, I’m not afraid someone is going to take my job. That’s one of the reasons I am an entrepreneur . That’s not the problem. But are my competitors outpacing me because they are AI fluent and I’m not? That’s the question!
The future belongs to women who learn to dance with technology, not fight it.
And I do understand. You feel like you spent decades mastering boardroom dynamics, building teams, and navigating corporate politics. The last thing you want is to feel like a beginner again, fumbling with some new tech tool while 25-year-olds lap you.
But here's what I've learned working with women in their 50s, 60s, and 70s who are building their legacy businesses: AI isn't your competition. It's your secret weapon.
When I listened to Dustin Stout, founder of Magai, explain how he used AI to research competitors and completely rewrite his landing page copy in under an hour — resulting in a 400% boost in conversions and customer acquisition costs that plummeted from $100 to $20 — I knew this was exactly what my clients (and you) needed to hear.
That's the power of strategic AI use. It's not about becoming a tech expert. It's about reclaiming your time for the work that matters.
Watch the full interview that inspired this article: https://youtu.be/ZgrPWFndloc?si=OYZdx0Q1GBJWnvS0
Try the tool I recommend: https://magai.co/?via=viveka
Let's Get Real About What AI Actually Is
Forget the Hollywood nonsense and tech bro hype. Here's AI in terms that actually matter to your business:
Think of AI as Your Most Efficient Research Assistant
Imagine having someone who's read every business book, analyzed every successful marketing campaign, and studied every negotiation strategy — and they work 24/7 without needing coffee breaks or vacation time. That's essentially what you're getting.
AI is Pattern Recognition on Steroids
Your years of corporate experience taught you to spot patterns — which executives respond to direct approaches, what language resonates in different industries, how to read a room. AI does something similar with text and data, but at massive scale.
When I need to understand what messaging works in a new industry, AI can analyze thousands of successful campaigns in minutes. When you needed the same insight in corporate, you'd spend weeks in research or hire a consulting firm for six figures.
The Bottom Line Definition
AI takes your prompts and predicts the most useful response based on patterns it's learned from massive datasets. You provide the strategy and judgment; AI provides the speed and first drafts.
Think of it like GPS for your business communications. You decide where you want to go; AI calculates the fastest route.
The Models You Need to Know (And Why Each One Matters)
Not all AI is created equal. Just like you wouldn't use the same communication style with your CFO as you would with your marketing team, different AI models excel at different tasks.
ChatGPT (OpenAI) — Your Creative Brainstorming Partner
This is the one everyone knows, and for good reason. It's conversational, creative, and great for getting unstuck.
I use ChatGPT when I need to:
Brainstorm workshop topics
Generate multiple angles for a LinkedIn post
Work through messaging challenges
Create frameworks and structures
Do deep research
Claude (Anthropic) — Your Careful, Precise Editor
Built by former OpenAI employees who prioritized safety and accuracy. This is your go-to for anything important or sensitive.
I use Claude for:
Contract language and legal communications
Formal proposals and presentations
Content that needs to be factually accurate
Anything going to investors or major partners
Grok (Elon's Model) — Your Bold, Unfiltered Advisor
More personality, more edge. Sometimes brilliant, sometimes cheeky. Use with discretion.
I use Grok when I need:
Honest feedback on messaging
Creative angles that push boundaries
Help breaking through conventional thinking
A perspective that challenges assumptions
Magai (The Smart Choice for Busy Entrepreneurs)
Ok - truthfully - this is actually the one I use, because it has all the above platforms plus like 50 more!
Here's why I recommend Magai to most of my clients: instead of managing multiple subscriptions and learning different interfaces, you get access to all the top models in one place. It even automatically routes your prompts to the best model for each task.
Think about it: you're already juggling client work, business development, content creation, and everything else. Do you really want to add "AI platform management" to your to-do list?
Magai is like having a personal assistant who knows which expert to call for each project. You focus on strategy; it handles the logistics.
Now for Five Strategies That will Create Immediate Business Impact
These aren't theoretical exercises. These are approaches I use in my own business and teach to my clients to use. I literally have these as saved prompts in my Magai library. Now you can too!
Strategy 1: Website Copy That Actually Converts Visitors into Clients
Your website should work as hard as you do. If visitors aren't booking discovery calls or joining your email list, you're losing potential clients every single day. I stole this one from Dustin - and he talks about it in the podcast.
The Reality Check: Most executive women write their websites like they're crafting a resume — impressive but not compelling. AI can help you flip the script from "here's what I've done" to "here's what I can do for you."
Here's the exact prompt I use:
"Research the top competitors for [your service]. Analyze their headlines, value propositions, and calls to action. Then, as an expert conversion copywriter who specializes in [your Ideal Client Profile], create a new landing page for [your specific offer] that includes:
A headline that speaks directly to the pain point you solve
A supporting subhead that hints at the transformation
Three benefit statements that address real frustrations your ideal client faces
Social proof placeholder suggestions
A clear, compelling call to action
One alternative headline for A/B testing
Focus on outcomes, not processes. Address the real fears and desires of women navigating major life transitions."
Your action step: Run this prompt today. Don't overthink it. Edit the result to match your voice, then test it against your current copy.
Strategy 2: LinkedIn Content That Builds Authority Without Burning You Out
Your LinkedIn presence is often the first impression potential clients have of your expertise. But posting consistently feels like a part-time job you didn't sign up for.
The Reality Check: Most busy entrepreneurs either post sporadically (and wonder why LinkedIn doesn't work) or spend hours crafting each post (and burn out within a month).
Here's my solution — the content multiplication prompt:
"You are a personal brand strategist who understands the professional challenges of [your Ideal Client Profile] Based on this background [paste your bio and current focus], and this [resource, podcast or blogpost]create a week's worth of LinkedIn content that includes:
One storytelling post about a lesson learned during your corporate-to-entrepreneur transition
One contrarian perspective that challenges conventional wisdom in your industry
One practical how-to post with 3-5 actionable steps
One 'behind the scenes' post that humanizes your expertise
One industry observation that positions you as a thought leader
Each post should be 200-250 words, include one clear takeaway, and end with an engaging question that encourages comments. Vary the opening hooks and avoid business jargon."
Your action step: Create your first week of content this afternoon. Schedule it, then engage authentically with everyone who comments.
Just FYI - this blogpost was sourced from my Substack article that was sourced from Dustoin’s interview and the posts I will use to share it on Facebook and LinkedIn are based on a slightly more sophisticated and TL;DR version of the prompt above)
Strategy 3: Negotiation Emails That Protect Your Worth
Whether it's investor terms, partnership agreements, or client proposals, you need to advocate for yourself with confidence and clarity.
The Reality Check: Many accomplished women still struggle with negotiation, especially when transitioning from corporate (where HR handled compensation) to entrepreneurship (where everything is negotiable).
Here's the negotiation prompt that changed everything for my clients:
"You are an expert negotiator with 20 years of experience helping professional women secure favorable business terms. Here is the current situation: [paste the offer/proposal/terms].
My priorities are: [list your non-negotiables and preferred outcomes]. My relationship with this person/company is: [describe the dynamic and history].
Draft a professional, confident response email that:
Acknowledges their offer respectfully
Presents my counter-proposal with brief, logical justification
Maintains relationship warmth while being firm on key points
Suggests specific next steps for moving forward
Strikes the right tone for [describe the relationship - new prospect, long-term partner, etc.]
Include one alternative approach in case the direct method seems too aggressive for this particular relationship."
Your action step: Use this for your next negotiation, no matter how small. Practice builds confidence.
Never worry about pricing again…
Strategy 4: Sales Conversations That Feel Natural and Authentic
Selling feels uncomfortable for many former executives. You're used to collaborating with colleagues, not convincing prospects. Or you had a sales team do it for you. But now AI can help you practice until these conversations feel natural.
The Reality Check: Most new entrepreneurs wing their sales calls and wonder why prospects don't convert. Preparation is the difference between confident consultants and desperate vendors.
Here's my favorite sales preparation prompt:
"Act as a potential client who fits this profile: [describe your ideal customer - industry, title, age, specific challenges]. I'm going to practice pitching my [service/program].
Your personality is: [skeptical/enthusiastic/analytical/busy - choose based on your typical prospect].
Ask me challenging questions one at a time about:
Pricing and ROI justification
Implementation timeline and process
My credentials and track record
Specific outcomes I can guarantee
How this differs from other solutions they've considered
After each of my responses, give me feedback on:
Clarity and confidence of my answer
Whether I addressed the underlying concern
Suggestions for improvement
Alternative approaches I could try
Start with this objection: [insert the objection you hear most often]."
Your action step: Practice your most challenging objection until your response feels effortless and authentic. You can use the voice prompt feature on Magai to actually have your AI speak to you.
Strategy 5: Content Multiplication (One Conversation = Weeks of Material)
You're already having valuable conversations — client calls, podcast interviews, workshop presentations. Stop creating content from scratch when you could be repurposing what you've already created.
The Reality Check: Most entrepreneurs think they need to constantly generate new ideas. The smartest ones find five different ways to share the same valuable insight.
Here's my content multiplication prompt:
"I've attached a transcript from my recent [podcast interview/client workshop/speaking presentation]. This represents my best thinking on [topic].
Create a comprehensive content suite that includes:
An 1500-word blog post with a compelling headline, clear structure, and two key takeaways that readers can implement immediately
Six LinkedIn posts that highlight different aspects of this content:
One story-driven post focusing on a key lesson
One tactical post with actionable steps
One contrarian viewpoint that challenges assumptions
One personal reflection on why this matters
One industry observation with broader implications
One call-to-action post that drives engagement
Four Instagram captions with a more personal, behind-the-scenes tone
A one-page PDF checklist that I can offer as a lead magnet
Email newsletter content including subject line suggestions
Keep my voice conversational but authoritative. Focus on practical value over inspiration. Include specific examples where possible."
Your action step: Record your next important conversation and turn it into a month's worth of content.
The Prompt Principles That Make All the Difference
According to Dustin and other AI experts, here are the principles that separate mediocre AI output from genuinely useful results:
Always Assign a Specific Role
Instead of: "Help me write a LinkedIn post"
Try: "You are a personal brand strategist who specializes in helping women 50+ transition from corporate leadership to entrepreneurship…"
The specificity helps AI focus its vast knowledge on what you actually need.
Provide Rich Context
Include:
Your industry and ideal client
The specific challenge you're addressing
Your desired tone and style
Any constraints (word count, format, deadline)
Example: "I'm a former Fortune 500 marketing executive who now helps small businesses with brand strategy. My ideal clients are service-based entrepreneurs who've outgrown DIY marketing but aren't ready for a full agency. I need content that's professional but approachable, strategic but not overwhelming."
Ask for Options and Alternatives
"Provide three different approaches"
"Include one alternative headline"
"Give me both a direct and indirect version"
Options help you find your voice and give you backup plans.
Request Specific Structure
"Include: headline, three bullet points, and call to action"
"Format as: problem, solution, proof, next step"
"Structure as: hook, story, lesson, application"
Structure makes content more scannable and actionable.
Always Edit for Your Voice
AI gives you sophisticated first drafts, not final copy. Your job is to:
Add personal anecdotes and specific examples
Adjust tone to match your personality
Include industry-specific insights
Remove anything that doesn't feel authentic
Where AI Excels (And Where You're Still Essential)
Understanding the boundaries helps you use AI strategically rather than as a crutch.
AI Excels At:
Research and data analysis
First drafts and ideation
Pattern recognition and trend identification
Repetitive tasks and formatting
Generating multiple options quickly
Simulating different perspectives
You're Still Essential For:
Strategic decision-making
Relationship building and maintenance
Ethical judgment calls
Industry nuance and context
Personal storytelling and authenticity
Final quality control and brand alignment
The combination is powerful: AI handles the groundwork so you can focus on the insights and connections that only come from lived experience.
Your 30-Day Implementation Plan (Designed for Busy People)
I know you're already juggling a million things. This plan is designed to fit into your existing schedule, not overwhelm it.
Week 1: Foundation (Choose One Focus Area)
Day 1-2: Select your biggest content pain point (website copy, LinkedIn presence, or sales conversations)
Day 3-4: Run one prompt from the relevant strategy above
Day 5-7: Edit the result and implement it (publish the post, update the webpage, practice the script)
Success metric: One piece of AI-assisted content published and performing
Week 2: Measurement and Refinement
Day 8-10: Track what happened (website traffic, LinkedIn engagement, confidence in sales calls)
Day 11-14: Run a second prompt, incorporating lessons from week one
Success metric: Measurable improvement in one key area
Week 3: Expansion
Day 15-17: Try a prompt from a different strategy category
Day 18-21: Combine AI output with your experience to create something uniquely valuable
Success metric: Created content that couldn't exist without both AI and your expertise
Week 4: Systematization
Day 22-24: Document what's working and create templates for future use
Day 25-28: Teach someone on your team (virtual assistant, business partner, or trusted colleague) to use your best prompts
Day 29-30: Plan your next 30 days of AI-assisted tasks
Success metric: Repeatable system that saves you at least 5 hours per week
Common Mistakes (And How to Avoid Them)
After watching hundreds of people implement these strategies, here are the patterns I see:
Mistake 1: Perfectionism Paralysis
What it looks like: Spending hours tweaking prompts before trying them
The fix: Run the prompt, edit for 15 minutes, publish or use it. Iterate based on results, not hypotheticals.
Mistake 2: Using AI as a Magic Wand
What it looks like: Expecting AI to solve strategic problems it can't address
The fix: Use AI for execution and ideation, not for core business decisions that require your judgment.
Mistake 3: Forgetting Your Voice
What it looks like: Publishing AI content that sounds generic or not like you
The fix: Always edit AI output to match your personality, add personal examples, and remove anything that doesn't feel authentic.
Mistake 4: Not Measuring Results
What it looks like: Using AI tools without tracking whether they're actually helping your business
The fix: Pick one metric per strategy and track it consistently.
Advanced Strategies for When You're Ready
Once you've mastered the basics, here are some sophisticated approaches my advanced clients use:
Custom Persona Development
Create detailed AI personas for different types of conversations:
"Sarah the Skeptical CFO" for financial discussions
"Michael the Overwhelmed CEO" for executive coaching scenarios
"Jennifer the Detail-Oriented Lawyer" for contract reviews
Magai includes a training program and several useful videos and blogposts that can help you with these. AND Dustin has already created a bunch, so you don’t have to!
The Persona I do recommend you write is one for YOUR voice.
Content Series Development
Use AI to plan and create cohesive content series:
"5 Myths About Career Change After 50" (LinkedIn series)
"From Boardroom to Entrepreneur" (blog series)
"Leadership Lessons I Wish I'd Known" (email series)
Competitive Intelligence
Regularly use AI to analyze:
Competitor messaging and positioning
Industry trend implications
Market gap identification
Pricing strategy optimization
Client Communication Templates
Develop AI-assisted templates for:
Discovery call follow-ups
Proposal presentations
Project status updates
Difficult conversation scripts
Why This Matters for Your Legacy
You didn't leave corporate to build a small business. You left to create something meaningful, something that will outlast quarterly earnings reports and annual performance reviews.
Your legacy business is about more than revenue — it's about the impact you make, the problems you solve, and the doors you open for other women. AI isn't going to determine that legacy, but it can free up your time and energy to focus on what will.
When you're not spending 15 hours a week on content creation, you can spend those hours mentoring other women. When you're not stressed about your next client conversation, you can be fully present for the clients you serve. When you're not drowning in administrative tasks, you can think strategically about the bigger change you want to create.
This is about optimization, not replacement. Your decades of experience, your hard-earned wisdom, your ability to see patterns and navigate complexity — those are irreplaceable. AI just helps you apply those assets more efficiently.
Your Next Move
Here's what I want you to do right now, before you move on to your next email or get pulled into another meeting:
Pick one prompt from this article — the one that addresses your biggest current frustration
Set a timer for 30 minutes and run that prompt
Edit the result to sound like you
Use it immediately — publish the post, send the email, practice the script
Track one metric — engagement, responses, confidence level, time saved
Don't overthink it. Don't wait for the perfect moment. Just try one thing and see what happens.
The women who will thrive in the next decade are the ones who learn to combine their irreplaceable human wisdom with tools that amplify their impact. You've already mastered the wisdom part. Now let's add the amplification.
Ready to try the multi-model approach I recommend? Check out Magai here: https://magai.co/?via=viveka (And yes, I’m an affiliate because I freaking love it and think it’s the best tool EVER!)
Want to see the full interview that inspired this article? Watch here: https://youtu.be/ZgrPWFndloc?si=OYZdx0Q1GBJWnvS0 (Ok - Brad Lea goes off on this “blow up sex dall” rant about midway thorough that’s pretty gross. But Dustin keeps it classy.
Questions about implementation? Reach out to Dustin Stout on all the socials or email me directly.
Remember: You didn't spend decades building expertise to play small now. It's time to help women's words change the world — and AI can help you do it faster and more effectively than ever before.
Viveka von Rosen
Founder, Beyond the Dream Board
P.S. If you're ready for more comprehensive support in building your legacy business, I'd love to tell you about the Women's Reinvention Collaborative — our 6-month mastermind that combines strategic business guidance with the sisterhood every woman deserves during her second act.
