Your Decades of Experience Should Stand Out.
Especially on LinkedIn.
I have two ways of fixing that — choose the one that works for you.
You didn't spend 20 years building real expertise to have a LinkedIn profile that looks like you haven't touched it since 2017.
Here's what I see happening. You have 20+ years of real work behind you. Decisions that mattered. Teams you built from nothing. Problems nobody else in the room knew how to solve. But your LinkedIn still looks like the resume from your last job.
LinkedIn is weirdly specific about how it wants expertise presented. It doesn't know what to do with "former VP who is now doing something harder to explain." And until someone shows you the translation, you're invisible to the people actively looking for exactly what you offer.
That's the gap. That's all it is. And it's fixable.
Start with what makes sense.
Both paths will help you optimize your profile to become more visible on LinkedIn. Pick the one that makes the most sense right now.
VIP LinkedIn Profile Optimizer
An AI-powered tool that analyzes your current LinkedIn profile and walks you through a complete section-by-section rewrite. You answer targeted questions about your background and where you're headed. The AI does the analytical heavy lifting. You come out with copy that actually reflects who you are — without starting from a blank page.
What's includedLinkedIn Legacy Launch™
Includes the VIP Profile Optimizer plus a 90-minute 1:1 strategy session with Viveka. We work through your positioning, keywords, story, featured section, and content strategy together. You leave with a complete roadmap and a profile that's ready to attract the right people.
What's includedWhat People Actually Say
"Viveka is my secret weapon for using LinkedIn to generate leads. As a result, I have sold over $100k of consulting business via LinkedIn over the last few years."
"Using just a few of your suggestions, I reached new audiences with my posts. Unlike others who share generic tips, your strategies truly work. You are a wizard!"
"Viveka has an incredible ability to simplify complex ideas for immediate implementation. She is truly remarkable."
"Viveka brings an unmatched level of expertise and energy. Each interaction offers immediate and valuable insights. A true guru!"
"I couldn't have navigated LinkedIn without Viveka's expertise and patience. What was once a daunting task is now manageable."
"Viveka is authentic, fun, and on the cutting edge when it comes to LinkedIn and AI. She is THE LinkedIn Expert."
20+ Years Inside LinkedIn. I Know Exactly How This Works.
7 books on LinkedIn strategy. A LinkedIn Learning author. Over 100,000 professionals trained worldwide — from solo consultants to Fortune 500 companies, NASA, and NATO.
I've been called a wizard, a secret weapon, a guru. I prefer "the person who actually knows how this platform works and will tell you the truth about it."
Featured in Forbes, Fast Company, Entrepreneur, and Money. Guest on 300+ podcasts. Presented from Anchorage to Auckland. I built my expertise on LinkedIn before most people took it seriously.
My work is straightforward: help people who've built something real make sure LinkedIn shows it.
Questions Worth Answering
Start Where It Makes Sense.
Both paths give you a LinkedIn profile that works. Pick the one that fits where you are right now.
AI-powered and self-paced. Get your profile right without starting from scratch.
Get Instant Access →90-minute 1:1 with Viveka. VIP Optimizer included free.
Book Your Session