Boost Your Legacy: Become More Visible as an Entrepreneur
Viveka speaking to an audience in a hall of monitors.
Are you ready to become more visible as an entrepreneur?
Visibility is something many women over 50 think about as they consider their legacy and how to reach a larger audience of potential customers, clients and supporters. Building a business visible online is a smart move.
That being said, I think we all know that the online world can feel crowded. How do you make your voice heard above all the noise so that you can reach your target audience?
You need a solid visibility strategy to stand out. This blog post offers actionable tips to boost your visibility as a small business owner, with a special focus on female entrepreneurs.
How to Become More Visible as an Entrepreneur
Visibility isn’t about being the loudest. It's about strategically positioning yourself so your target market finds you.
Think of it like this: even the most skilled surgeon won't attract patients if no one knows they exist. Visibility is your way of hanging out your shingle.
Content Marketing: Share Your Expertise
Creating valuable marketing content positions you as a thought leader and builds trust with potential clients. This could be blog posts, videos, podcasts, or even free resources.
Think about what your ideal client needs to know.
Share insights, solve their problems, and show off your expertise.
Remember, high-quality website content increases visibility by offering genuine value and establishing you as a go-to resource in your industry. Content marketing helps connect you with your audience ready for your message.
This strategy works. Research by Edelman and LinkedIn found that 88% of decision-makers believe that thought leadership improves their perception of an organization
Networking: Build Genuine Connections
In a 180 reversal to the previous 20 years of my work as the “LinkedIn Expert”, I am now finding that in-person connections are building my strongest business relationships. Face-to-face meetings allow for a level of trust-building you can't replicate online. I am loving being a member of the Dames and Legacy.vip communities!
Industry events, trade shows, and conferences provide opportunities to grow visibility. Attending networking events helps build relationships. Just ask my client, who through her strategic networking finds great success in her networking efforts!
If you don’t believe us, just ask Forbes! Thier recent Insights report highlights that 85% of individuals have fostered more valuable relationships via face-to-face interactions.
This backs up the effectiveness of these real-life meetups. So attend events that fit your niche and explore offerings to leverage their power to meet potential customers.
Get Strategic with Social Media
Pick the social platforms where your target audience spends their time.
Maximizing Your LinkedIn Presence
For women over 50 looking to enhance their visibility and build a personal brand, LinkedIn offers an ideal environment to showcase your professional experience and insights. Need help? Reach out to me here.
Craft a Comprehensive Profile
Begin with a professional headshot and a detailed summary that reflects your expertise and values. Share your career journey, notable projects, and the skills that set you apart. This profile acts as your online resume and first impression to potential clients and collaborators.
Share Your Expertise
Post regular updates, articles, or insights related to your field. By discussing industry trends, lessons learned from your career, or tips for others, you create a narrative that highlights your knowledge and reliability. This ongoing dialogue can attract meaningful connections and spark discussions with like-minded professionals.
Engage Thoughtfully
Quality interactions matter more than a large number of connections. Comment on posts by peers and industry experts to contribute your perspective. Ask questions and start conversations to build relationships. Consider joining LinkedIn groups where discussions align with your interests, allowing you to connect with individuals who value your input.
Build and Nurture Your Network
Connect with professionals who share your interests or are part of industries you want to explore. When reaching out, personalize your message to express why you value the connection. This approach fosters genuine relationships and opens doors to collaborations and new opportunities.
Showcase Your Authentic Self
Your personal brand on LinkedIn is built on authenticity. Share real experiences, challenges, and successes to let your network know the person behind the professional profile. Authenticity resonates, helping you stand out and attract people who appreciate your unique perspective.
By focusing on these aspects, you create a LinkedIn presence that not only highlights your professional achievements but also invites meaningful engagement and lasting relationships.
Of course there are other social media sites too!
Facebook groups can help you tap into communities that share your interests. Adding Instagram to your mix can provide a more visual angle to showcase your expertise.
Using well-chosen hashtags across these platforms will help you reach those interested in your services. Prioritize meaningful interactions over simply increasing follower numbers. Consistency in your social media activity not only sets you apart from competitors but also creates opportunities to engage with potential clients where they are already spending their time.
SEO: Make Google Work for You
Search engine optimization (SEO) ensures potential clients find you when searching for related services. Use SEO keywords throughout your web page copy to improve ranking on search engine result pages (SERPs). Make it easier to increase business and brand awareness, particularly increasing brand visibility among potential customers looking for solutions.
This includes keyword research and making sure your website is easily found. Using appropriate alt text for your images also improves your search engine optimization. You want to use as many relevant keywords and meta descriptions throughout your online business to help it grow organically on search engines.
I’ve just started using SEOSpace for my SquareSpace site and it’s making a difference!
Did you know almost half of all Google searches have local intent? Local SEO helps connect people near you to the products or services you offer.
Those "near me" searches have exploded in recent years. It means if someone wants an "SEO consultant near me", local SEO gets you on their radar. It can work wonders for female entrepreneurs with online businesses trying to build brand visibility locally. Using local SEO on all of your social media platforms can help increase visibility with the target audience closest to you. Local SEO makes a small business more visible. Search services, including using local search optimization, increase brand awareness, increasing brand exposure.
PR and Media Coverage: The Power of Third-Party Validation
Think guest blogging, podcasts, HARO (Help a Reporter Out), and local news features.
Media coverage increases visibility and carries a huge dose of credibility. Consider writing guest blog posts, an effective strategy in content marketing. Share effective ways to get media coverage within Facebook Groups where people are already audience ready to find solutions.
You can build relationships with other bloggers and even offer business free of charge to gain credibility within your network. Use marketing efforts on Facebook groups to promote a blog post that you recently wrote. These marketing efforts save time and help increase your chances of increasing brand visibility, reach potential clients, and helps connect your business visible across social media platforms. This helps small businesses connect with people who are most likely already people interested in what they offer and makes increasing visibility of the brand, as well as your marketing efforts easier and saves time. Learn some actionable tips on increasing visibility from others, including other opinions expressed on forums and Facebook groups where entrepreneur contributors offer a variety of helpful solutions and tips to help you boost your visibility within the vast online marketplace.
Visibility and Tactics Grid
Think Outside the Digital Box: The Power of Promotional Products
Don’t underestimate promotional products. Rachel Stephens of TotallyPromotional.com stresses their impact on brand awareness.
Research indicates people keep nearly 60% of promotional gifts they receive for an average of six months.
Give people something tangible to associate with their positive feelings about you and your email brand. Include your business email in your website content so you can build your email list and easily contact existing and potential customers or clients with special offers, etc. Your business email list helps boost engagement and establish trust and familiarity.
FAQs about How to Become more visible as an entrepreneur
How can I get more visibility in my business?
Combine a strong online presence (website, social media, SEO) with offline strategies (networking, speaking engagements, community involvement, strategic promotional product choices).
Create high-quality content addressing your ideal client’s needs. Engage authentically, and actively seek opportunities for third-party validation.
Increase business visibility using different social media platforms, as each platform may have a unique demographic you want to engage. Focus on social platforms where you can create the highest impact and reach your ideal customers.
What is visibility in entrepreneurship?
Visibility means how recognizable and easily recalled your company and you are in the marketplace. This increases brand awareness.
It involves being top-of-mind to become the “go-to” when there's a need.
That awareness increases your influence and provides access to more opportunities to meet potential customers. Develop your own marketing plan that utilizes a marketing content strategy including social media platforms that best suits your unique target audience to increase visibility for your company, making it easier to attract potential clients and increase business. A good marketing plan for increasing brand visibility for entrepreneurs also incorporates traditional strategies in the business plan. This allows entrepreneurs to have different touch points within the same target market.
What triggers the person to become an entrepreneur?
Several factors can trigger someone to become an entrepreneur.
A yearning for autonomy, aligning work with values and passions, and lack of advancement are common catalysts. Create sales content for the different marketing platforms that your audience can use themselves and even email their friends, which also includes having the customers create social media content which builds brand visibility on each platform with content the customers wrote and produced. They essentially become marketing content ambassadors and help increase brand awareness for free by promoting their own opinions expressed about your product/service. Drive traffic using these content contributors as well as the opinions expressed, by inviting other entrepreneur contributors, creating touch points and driving traffic organically, which in turn helps build your media presence.
Experiencing physical signs of stress, and hitting your financial and contribution potential can also propel someone toward entrepreneurship. Innovation and creativity are key drivers here. It is not uncommon to get more visibility you’re already comfortable with if you feel more inspired. In that case, choose other online options, such as guest blogging where you can still offer high-quality media presence but reach an entirely different audience.
How do entrepreneurs find new opportunities?
Entrepreneurs uncover new avenues via networking, attending events (especially speaking to establish leadership), and forming close partnerships.
Participating in business plan and pitch competitions keeps you abreast of developing trends.
Actively engaging in industry events helps find chances well-suited for you and increases visibility. Web Summit and Startup World Cup are examples of valuable events for making yourself more visible. Write guest posts for industry leading blogs and websites to drive traffic and get more business. Drive traffic to your business website or the appropriate landing page.
Conclusion
Becoming more visible as an entrepreneur is a journey, not a destination. It’s about consistently showing up, offering value, and building genuine connections with your target audience and potential clients. Building your business takes time and effort.
By strategically using these tools, you’ll raise your profile and lay the groundwork for lasting business success.
Women over 50, start by owning your expertise, get seen in the digital realm and beyond, and establish that dream legacy. Become more visible as an entrepreneur and enjoy the impact it makes on your target market and the growth of your brand awareness and recognition, even internationally.
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